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Toll free audio conferencing is a must-have for your small business. One only needs to run through the steps in a sales cycle to see the benefit of audio conferencing services. The sales cycle involves the time that passes between initiation of the sales process and the conclusion of a sale.

The first step in the sales cycle, prospecting for leads is the part that takes up the majority of sales time for most businesses. Once you have targeted your prospects, you can set up an appointment to assess the client's needs. Next, you need to plan your trip, book the flight and hotel stay. Already, you have place a significant amount of resources in time in generating a lead that may or may not result in a sale.

Instead of packing your bags and running off to another part of the country, you can save time and money by conducting your initial meeting by toll free audio conferencing. Your audio conference will allow you to qualify the lead. This means ensuring the product or service is appropriate and that the customer and that the customer can pay for the service.